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The health and wellness industry is booming, with more brands dedicated to providing eco-friendly and natural products than ever before.
From organic supplements to meditation apps, US-based consumers now have access to a range of sustainable solutions for improving their overall health and well-being,
However, with so many wellness brands on the market today, it can be hard to identify which ones really practice what they preach when it comes to providing high-quality products and sound business ethics.
Read on as I dig deeper for you and take a look under the hood of some of these forward-thinking organizations.
Cambridge Dictionary defines wellness as "the state of being healthy, especially when it is something that you actively try to achieve."
In an ever-growing marketplace, wellness brands have taken on the task of promoting health and well-being (often in an eco-friendly manner).
These brands understand that wellness isn't just about physical health...it's about mental, emotional, and environmental health, too!
They offer products and services that nourish the body, soothe the mind, respect the planet, and encourage you to care for yourself!
In no particular order, these are the brands Mrs. Miller and I use to enhance our minds, bodies, and spirits.
✔ Age-Specific Formulations
✔ No Unnecessary Additives
✔ Traceable Ingredients
Why I Recommend Ritual: Ritual is committed to no BS. Everything from its ingredient sourcing to its Made Traceable® standards is open for customers to review.
This commitment to transparency goes far beyond many of the other brands I tested. It gives me peace of mind that my family and I know exactly what we're putting into our bodies and why.
Personal Experience: My eldest daughter is very active. From Pilates to spin classes and hiking to 10-kilometer runs, she needs a daily hit of good-quality protein and supplement support. That's why she relies (and thrives) on Ritual's Essential for Women Multivitamin 18+ and Essential Protein Daily Shake 18+.
Ritual products primarily focus on the specific needs of women. However, it also makes excellent products for men and teens.
I'm less active than my daughter, so I don't use Ritual daily. However, I do steal her protein powder after a heavy gym session. It's super easy to make, and the vanilla flavor is very tasty (I blend it with a handful of peanuts...delicious! ????).
I also like to take Essential for Men Multivitamin 50+ when I know my nutrition might be compromised. For example, when traveling for work or around Thanksgiving and other holidays.
About the Brand: Ritual (a company founded and run by skeptics) says it is "not into pseudoscience or half-truths." Eye-rolling health fads don't cut it for CEO and founder Katerina Schneider.
Ritual has consulted with top scientists to redefine what a daily multivitamin should be. It searched worldwide for the right partners who meet its rigorous standards.
✔ Clean Ingredients
✔ Clinically Tested Products
✔ 20% Discount Code
Why I Recommend Hum Nutrition: I come from a long line of IBS sufferers, so I'm no stranger to bloating. I just thought it was something I had to accept and manage with a healthy, clean diet.
That was until I started using HUM. The combination of the three products of The Pro Gut Bundle is, without a doubt, the best bloating and IBS relief I've ever taken.
Personal Experience: The combination of Daily Cleanse, Flatter Me, and Gut Instinct has significantly improved my digestive health, leading to noticeable reductions in bloating and IBS cramps.
I initially turned to HUM Nutrition to support my digestion over Thanksgiving. However, the results have been so good that it's now a foundation of my daily health regime.
About the Brand: HUM Nutrition takes a holistic and environmentally conscious approach to dietary supplements. Its focus on clean, clinically proven nutrients, personalized wellness, and sustainability has earned it a reputation as a forward-thinking wellness brand.
The company's mission to prevent millions of plastic bottles from entering the oceans highlights its commitment to the planet and matches my eco-credentials. I love that each of my HUM bottles keeps between two and four plastic bottles out of our oceans.
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✔ Triple Toxin Screened
✔ Skin Nourishing & Body Rebalancing
✔ Convenient Single Sachets
Why I Recommend Pique Life: Pique's advanced cold brew crystallization process preserves tea leaves' natural nutrients and maximizes their bioavailability.
This approach ensures that every sip delivers a concentrated dose of antioxidants and phytonutrients far higher than most other teas.
Personal Experience: I've tried almost every tea in Pique's range and have four favorites...Sun Goddess Matcha, Pu'er Green Tea, Matcha Fasting Green Tea, and Pu'er Black Tea.
Sun Goddess Matcha is my all-time favorite Pique product. Its perfect level of caffeine gives me mellow, calm energy all morning. I also love the taste!
Pu'er Green Tea is an interesting one. It looks nothing like green tea when prepared. The fermentation processes used to produce this tea give it an orangy color. Don't let that put you off, though...it's delicious!
Matcha Fasting Green has a surprising (and very pleasing) minty aftertaste. It helps ease my hunger on the days I'm practicing intermittent fasting.
Pu'er Black Tea is the tea I drink before (or during) any big meal. It helps my digestion and prevents the high levels of after-dinner gas a man my age usually produces. Much to my wife's delight!
Integrating Pique teas into my daily routine has been a breeze. The convenience of the single-serve packets and the instant brew nature of the crystals means I can have a cup of tea in minutes.
About the Brand: Simon Cheng, the creator of Pique, has personally experienced the profound impact of botanicals on health. Driven by this, he's committed to delivering innovative, scientifically-backed health and beauty solutions.
Pique's offerings are crafted from ingredients handpicked from the globe's most lush and diverse ecosystems. Ranging from Kagoshima's untouched mountains to Calabria's vibrant shores and Yunnan's ancient forests, every sip is infused with nature's best.
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✔ Focused Energy (Zero Jitters)
✔ USDA-Certified Organic Ingredients
✔ Enhances Immune Support
Why MUD\WTR Is My Favorite Sustainable Coffee Alternative: MUD\WTR Cacao is the best-tasting coffee alternative I tested (once I got the recipe right...more on this in a second). I love the careful sourcing of ingredients from biodiverse regions, the commitment to organic, and also the cultivation of US mushrooms.
Personal Experience: I initially struggled slightly with the taste of MUD\WTR. It was more earthy than I'm used to. However, I hit upon the perfect taste when I added the creamer and a dash of maple syrup.
I'm now hooked (in a good way, not in an addiction to regular coffee way!), and my personalized MUD\WTR concoction is now part of my daily morning routine (alongside Sun Goddess Macha from Pique).
My morning cup of MUD\WTR delivers steady, calm energy without the highs and lows associated with traditional coffee. The rich, complex flavors of cacao and chai and the ritual of using the frother give me a morning 'coffee' routine that's as enjoyable as it is beneficial to my health.
About the Brand: Founder Shane's journey with MUD\WTR began when he became inspired by a love for the ritual of coffee but was dismayed by its side effects.
The company's dedication to using organic, non-GMO ingredients and supporting traditional and sustainable farming practices (such as domestically grown mushrooms) reflects its commitment to the environment and promoting a healthy lifestyle.
✔ Improves Sleep Quality
✔ Supports Brain Health
✔ Subscribe and Save 10% (Plus Free US Shipping)
Why Moon Juice Is Best for Relaxation and Hydration: Magnesi-Om and Mini Dew from Moon Juice have improved my sleep and recovery. These two effective supplements help me wind down, stay hydrated, and wake up refreshed.
Personal Experience: I noticed improvements after just a few days of drinking Magnesi-Om as part of my bedtime routine. The calming effects were immediate but gentle (no sudden drop-offs in energy like I've experienced with other sleep aids).
I like the full range of Magnesi-Om flavors, but Berry Calm is my favorite. It's a sweet-tasting treat that helps me sleep. Win-Win!
When testing Mini Dew, I was able to achieve quicker workout recovery. I also found that my mental clarity and focus improved after drinking Mini Dew.
Mini Dew has a salty aftertaste. However, it's nowhere near as salty as some electrolytes I've used in the past. Plus, the pleasant natural watermelon flavor helps take away much of the saltiness.
About the Brand: Moon Juice was inspired by founder Amanda Chantal Bacon's health journey. She put an autoimmune condition into remission by embracing the healing power of nutrition and lifestyle changes.
The brand prides itself on responsible sourcing. It works with regenerative and wild-harvesting practices that preserve the ecosystems from which their ingredients are sourced.
Moon Juice represents a powerful mix of ancient practices and modern science. Its mission is to support mental and physical wellbeing through clean, potent, and sustainably sourced supplements.
✔ Free Recipes
✔ Subscribe and Save 20%
✔ Exclusive Wellness Spotify Playlists
The carefully selected assortment of wellness solutions offered by WelleCo is based on the core belief that through wellness, you can elevate your life to unimaginable heights. It's about feeling strong, vibrant, capable, and confident.
Or, in the words of founder Elle Macpherson:
I realized that wellness liberates people's ability to live the life they've longed for. How a person chooses to live their life is their own responsibility, but it is our responsibility at WelleCo to provide them with the best possible support, awareness, and wellness solutions that enable them to grow into the very best version of themselves. Being well, feeling great, and living life, enhances the greater good of our entire world.
Most of the women on Mrs. M's side of the family have a history of early-onset menopause, so she was keen to plan ahead and find a high-grade and sustainable solution to her issues with night sweats and slowing metabolism.
Her sister recommended The Goddess Elixir, and it's been a game changer. It's a pricey product, but worth every cent for the relief it provides.
Plus, with the set-and-forget subscription option, she never runs out, saves 20%, and gets free shipping. If you don't want to commit to a subscription, you can still get free shipping to the US and Canada on all orders over $80.
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✔ Cruelty-Free
✔ Non-Toxic
✔ Quality SPF Protection
With countless hours spent on the tennis court, Maria Sharapova knows firsthand how important it is to protect your skin from the sun's harmful rays.
That's why she helped create Supergoop!, a fantastic line of sunscreens packed with antioxidants.
Supergoop! is a key component of Mrs. M's skincare regime.
She loves that every ingredient is thoughtfully chosen to be as clean as possible (the Supergoop! 'No List' includes over 1,600 ingredients it will never use in its products).
✔ Free Trial
✔ Relaxing Sleep Sounds
✔ Science-Backed Tools
Headspace was founded with a mission to enhance the health and happiness of individuals worldwide.
Think of Headspace as your mind's trusted ally, always there for you no matter where you are, helping you navigate challenging times and find joy each day.
Through scientifically-backed meditation and mindfulness tools, Headspace is an app for Android and iPhone that empowers you to develop life-changing habits that foster mental well-being, guiding you towards a healthier and happier version of yourself.
I've used Headspace for years, and it's now a fixed part of my morning routine.
I love the 'Start you day' page. The daily curated breathwork, videos, and suggested meditations remove the planning and help me get straight into my practice.
The Soundscapes are another great feature. They work their magic when I go to bed with a racing mind. I find any rain sounds very relaxing, and 'Rain on Rocks' is a particular favorite.
A free trial is available so you can see the extensive Headspace catalog of guided meditations and self-care tools for yourself.
✔ Safe, Gentle & Effective
✔ Plant-Based Ingredients
✔ Clinically Tested Products
Having two daughters who are quickly growing into young ladies, Mrs. M has always been keen to educate them about eco-friendly and effective feminine care.
The Honey Pot Company provides safe, natural, and clinically tested feminine hygiene products.
Its wide range includes gentle washes, refreshing wipes, organic pads and tampons, and specially crafted products for expectant mothers designed to balance pH and alleviate discomfort.
✔ Certified Organic
✔ Climate Neutral
✔ Cruelty-Free
Kora Organics is a favorite of Mrs. M and my daughters, and it's not hard to see why.
All Kora Organics products are made using certified organic ingredients carefully selected to nourish, replenish, and detoxify the skin.
These cutting-edge formulations seamlessly blend premium plant-powered ingredients with state-of-the-art technologies to produce products that boast up to 60% more antioxidants than non-organic products.
The quality of the skin care products is backed up by a commitment to treading lightly on the planet. I'm especially pleased that Kora Organics is Climate Neutral Certified and all its products are cruelty-free.
✔ Organic Hemp
✔ Powerful Pain Relief
✔ Practitioner Grade Products
As a man of a certain age, I suffer from daily aches and pains (especially in my back), and ibuprofen gel is no longer powerful enough when it gets bad.
On my dad's recommendation (he takes a Hit! gummy most nights to help sleep through mild arthritis pain), I tried the Hit! Balm Extra Relief, and have never looked back.
Crafted with care from 17 potent plant extracts, cold-pressed olive oil, and harm-free beeswax, this incredible balm offers soothing warmth, cooling relief, and helps alleviate muscle and back aches. It's become my absolute go-to for easing discomfort.
For over a decade, Lawrence Miller (no relation - he's the creator of Hit! Balm) has been perfecting the foundational formula of Hit! Balm in his acupuncture clinic.
When hemp was legalized in the 2018 Farm Bill, it opened a fantastic opportunity to combine his formula with the potent anti-inflammatory and pain-relieving properties of natural hemp extracts.
Right from the start, Hit! Balm's commitment has been to source only the highest quality, all-natural ingredients. It takes pride in performing all herbal extractions by hand to ensure exceptional quality.
It's a pricey product but worth every penny (especially with the 30% subscribe and save discount, or using the coupon below).
✔ Stress Relief
✔ Energy Boost
✔ Superfood
Over the past 25 years, Banyan Botanicals has been on a mission to share the wisdom of Ayurveda and harness the power of Ayurvedic herbs.
Being certified as a B Corporation, it takes immense pride in prioritizing the well-being of plants, people, and the planet over profits.
Banyan Botanicals works with certified organic farms globally and also embraces more domestic sourcing partnerships with local farmers. One notable collaboration is with Banyan Farm in Williams, Oregon, a shining example of organic, regenerative agriculture.
As a general rule, I'm not one for supplements. I prefer to get all my nutrients from good quality whole foods. However, as I got older and my natural energy levels dropped slightly, I decided to try Ashwagandha tablets.
I'm so glad I did. After just one week, I saw a noticeable difference in my energy levels and sleep quality.
Supplements that work and a solid commitment to social and environmental stewardship. That's a serious Win-Win in my eyes!
Wellness is so much more than being free from illness. It's a dynamic process of change and growth. I like to think of it as a holistic approach to life.
Wellness brands recognize this and aim to support you in all areas of your well-being.
They offer innovative products and services that help you eat, sleep, exercise, and even think better. But why is this so important?
Research from the Centers for Disease Control and Prevention shows that a comprehensive approach to wellness can enhance your quality of life and lower your risk of disease, illness, and injury.
As an eco-conscious consumer, you hold incredible power in your hands. Every dollar you spend is a vote for the kind of world you want to live in.
By choosing to support health and lifestyle brands that prioritize sustainability, you're making a statement that you value your well-being and the well-being of the planet.
According to Google search stats, Meditopia is the fastest-growing health and wellness company, with a 4,600% growth over the past five years.
Wellness, a widely respected dog food company, provides an extensive variety of options to cater to the needs of both dogs and cats. You can read more about my thoughts on dog food here.
Mental wellness is defined as having a positive outlook on life and managing stressors in healthy ways. It means having the tools to cope with life's challenges, developing meaningful relationships, and connecting with your community.
Wellness brands are leading the way toward a healthier, more sustainable future.
They remind us that wellness and eco-consciousness go hand in hand (that caring for ourselves and caring for the Earth are one and the same).
As we move forward, let's embrace these green warriors and the positive change they represent.
After all, our health and our planet's health are intertwined, and every step we take toward wellness is a step toward a better world.
So, next time you're shopping for a new skincare product or healthy snack, consider your choices carefully and look for brands that align with your values of health and sustainability.
Vegan multivitamin powder, reusable menstrual products, meditation apps...what products do you use to revolutionize your health and wellbeing? Have I missed your favorite brand? Drop me a line and let me know.
Our core values mean we always prioritize sustainability over profit. We carefully evaluate and personally test every product to ensure they meet our high standards. All products recommended in this article were tested in accordance with our Review Methodology.
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