Over 60 million plastic bottles are thrown away in the US every day, but only around 23% of disposable bottles are recycled.
It has been known for some time that single-use plastic water bottles are undesirable and unsustainable, but now it seems that people are actually starting to make a change.
The latest 2022 reusable water bottle statistics reveal environmentally conscious consumers, backed by government legislation, are moving away from single-use plastic and towards high-quality, eco-friendly reusable water bottles.
Our research highlights the latest market growth and size data, consumer preferences, and distribution channels.
We also quantify just how much a consumer will save by switching to a reusable bottle, in terms of money, emissions, and plastic waste.
The latest data shows that 60% of US adults own a reusable water bottle in 2022.
That's around 155 million people, according to the latest US census.
However, that still leaves around 103 million US adults that don't yet own a reusable water bottle - a massive (and ever-growing) potential market.
The global reusable water bottle market was valued at USD 8.64 billion in 2021 and grew to 8.92 billion in 2022.
The growth has been driven by increasing public awareness of the environmental impact of single-use plastic bottles.
Additionally, governments such as Canada have begun implementing disposable bottle bans.
The reusable water bottles industry is expected to continue to expand at a compound annual growth rate (CAGR) of 4.3% between 2022 and 2030
The market is forecast to be worth USD 12.61 billion by 2030.
The following statistics reveal the types of reusable water bottles that consumers buy most frequently (which aren't necessarily the types they prefer). They also compare regional global market segments and provide current and future data for the most commonly used distribution channels.
Plastic reusable water bottles are the type that is most frequently bought by consumers, accounting for 35.8% of total sales.
Plastic is cheaper to produce than stainless steel or glass, and these raw materials are also in higher demand from other products and sectors. Therefore, the purchase price of a plastic reusable water bottle is typically lower.
However, since the whole point of the product is to help consumers produce plastic consumption, it is not the preferred option from an environmental point of view.
Although plastic may be the cheapest and most commonly purchased material for reusable water bottles, consumers do not believe it is the best. That honor goes to stainless steel.
The data shows 40% of owners prefer reusable water bottles made from stainless steel. Plastic (27%) is the second favorite, while glass water bottles (20%) are the third.
Consumers believe that stainless steel bottles come with fewer health concerns, and also like the fact that they are better at regulating the temperature of their drinks.
The Asia Pacific region dominated the global reusable water bottle market with a revenue share of more than 39% in 2021.
The North American market had the second largest share at 27.5% and is expected to grow in both its absolute value and proportion of global market share between now and 2030.
Drivers behind the anticipated market growth include increasing participation in exercise and outdoor activities, and the Canadian government's ban on single-use plastic bottles, straws, and bags.
US authorities will also ban single-use plastic bottles on public land (including all US national parks) by 2032.
Supermarkets are currently the most common place for consumers to shop for reusable water bottles, as they are able to offer a physical interaction with the product and have the benefit of no delivery time.
However, projections indicate that while this physical distribution channel will increase its absolute value up to 2030, it will see a small reduction in its overall market share.
Online channels and specialty stores are projected to witness the fastest growth at a CAGR of 4.2% over the forecast period 2022-2030.
Online sales will increase their share of the market over the remainder of the decade and are expected to account for 25% of the total by 2030
We have established that one of the main benefits of (and drivers towards purchasing) reusable water bottles is that they eliminate the need for single-use plastic water bottles.
Both governments and the general public know that this is a good thing, but we need to look at the statistics to see the scale of the benefit.
But what does this actually look like in terms of the amount of plastic, money, and greenhouse gas emissions that are likely to be saved?
We ran the numbers....
We discovered that in 2022 the average 0.5-liter plastic water bottle contains 9.9 grams of plastic .
This means that at 156 bottles a year, each person buying a reusable water bottle would save just over 1.5kg of plastic from being produced in the first place.
To look at it another way, it is estimated that 77% of disposable plastic water bottles are not recycled.
Therefore a switch to reusable water bottles could save 120 plastic water bottles a year from becoming plastic waste, and ending up in landfills or our oceans and waterways.
The average cost of bottled water in the US is currently $1.98.
If we continue to assume that the average consumer buys 156 disposable plastic bottles a year, this would mean that switching to a reusable bottle would save $308.88 annually.
Reusable water bottles are becoming increasingly popular as people become more environmentally conscious. Not only do they help reduce the amount of plastic waste produced each year, but they can also save consumers money and reduce greenhouse gas emissions.
The benefits of reusable water bottles have long been known, but it often takes time for this to transition into a general societal acceptance. This now appeared to be underway.
The statistics reveal a mature yet growing market with several drivers, including environmental awareness, material preference, aesthetics, and government legislation.
The usage of reusable water bottles is now normalized, such that those who buy disposable plastic are now increasingly viewed as pariahs.
Also, more is being done to enable their use. Reusable bottles can be taken on most popular US days out, they can be carried onto aircraft, and can be refilled for free in more and more public and private spaces.
So with more households now preferring reusable water bottles over disposable ones, we can be optimistic that they will continue to become even more widely used in the future.
 CASE University
 Grand View Research
 US Census Data